As they sell serious products to people who hope they'll never need to use them, insurance companies rely heavily on humor. Successful TV pitchmen include a talking gecko, a dancing duck, quarrelsome ...

You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

CNN — Insurance is boring. You have it because you need it, not because you want it. So it's amazing to think that insurance ads are among the most amusing on TV. And the Aflac duck, who's been ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

How many times have you seen a TV commercial or received a letter stating that you can’t be turned down for this life insurance? “Guaranteed issue” or “guaranteed acceptance” whole life insurance ...

Accidental death and dismemberment insurance provides financial protection if you’re killed or seriously injured in an accident, but be aware of exclusions Written By Written by Insurance Writer, Buy ...

Self-employed business insurance offers a safety net with financial protection in case you experience unexpected lawsuits, property damage or other liabilities.

According to the U.S. Centers for Disease Control and Prevention there were over 200,000 deaths caused by accidents in 2022. If you work in a risky industry (e.g., farming, logging, fishing) and you ...

Rather than pay an insurance company for coverage, some businesses opt to put aside funds and insure themselves.