While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

"Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are everywhere. They're reshaping entertainment but ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

What better way to engage with your audience than use the social media content type and channel best suited to them? Read on to learn which works best for your brand. Social media has been at the ...

Short-form video content managed to become quite popular in the last couple of years. We’ve been seeing such content for quite some time, and services for it as well, but it was never as popular as it ...